Videos are quickly overtaking all other forms of content on social media. They’re dynamic, engaging, and drive incredible results. In fact, 87% of marketers report a direct increase in sales through video. If you’re not incorporating video into your social media strategy, you’re missing out on a powerful tool.
In this comprehensive guide, we’ll share key social media video statistics for 2025 from reputable sources. These insights will help you refine your video marketing strategy to keep up with the latest trends and maximize your results.
Videos are integral to the social media experience across platforms such as Facebook, Instagram, and X. The statistics below highlight the broad trends impacting social media video marketing in 2025:
– 87% of marketers report increased sales through video.
– 81% of consumers want to see more short-form videos from brands.
– 66% of viewers will watch the entirety of a video if it’s less than 60 seconds long.
– 84% of people visited a website after watching a video ad.
– 69% of US consumers prefer watching videos on a smartphone.
– Short-form video delivers the highest ROI.
– 9 out of 10 businesses are using video for marketing in 2025.
Strategic Takeaway: Double down on short-form, mobile-optimized videos, and leverage AI tools and outsourcing to streamline production and maintain quality.
– Over 2 billion people stream videos monthly on Facebook.
– Users spend 50% of their time on the app watching videos.
– Live video sees 3x more interactions compared to other formats.
– Mobile-first video ads significantly boost brand lift and message association.
– 74% of Facebook videos are watched without sound.
Strategic Takeaway: Focus on live video and mobile-first ads, and ensure your videos are effective without sound.
– 53% prefer Instagram Reels over TikTok and YouTube Shorts for short-form videos.
– More than half of users watch Stories daily and engage with Reels at least weekly.
– 50% have visited a website after seeing it in Stories.
– Reels generate twice as much reach compared to other post types.
Strategic Takeaway: Utilize a mix of Stories, Reels, and in-feed videos to engage users and drive traffic to your website.
– Posts with videos get 10x more engagement.
– 93% of video views are on mobile devices.
– Adding a website button to video ads can double the clickthrough rate.
– Videos with minimal copy have higher recall and view time.
Strategic Takeaway: Use a mix of entertaining, educational, and product-centric videos and focus on mobile optimization with minimal text and clear calls-to-action.
– Users are 2x more likely to buy something if they saw it in a YouTube video.
– YouTube is the top platform for personalized video content.
– 70% of users made a purchase after seeing a brand on YouTube.
– 500 hours of video are uploaded per minute.
– Globally, YouTube Shorts see an average of 70 billion views each day.
Strategic Takeaway: YouTube serves as a key platform for brand storytelling and product research. Prioritize consistent, high-quality content to meet consumer demand.
– Daily engagement is soaring, with US adults spending 4.8 billion minutes daily on TikTok.
– Over 71% of users made a purchase after seeing a product in their feed.
– TikTok videos over 54 seconds long generated the highest number of views in 2023.
Strategic Takeaway: Focus on engaging, authentic content that appeals to Gen Z and make use of LIVE and dynamic ads for product promotion.
One thing is clear: Consumers are demanding more video content from brands. To ensure you’re meeting this demand, develop a clear, goal-oriented social media video strategy. Focus on creating high-quality, engaging videos optimized for each platform.
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